WHAT TO EXPECT WITH FACEBOOK REACTIONS
Since Facebook created the ‘like’ option users have been eager for the alternative ‘dislike’ option to appear. It seemed that the latter would forever remain a fantasy until now. Last week Facebook decided to become more emotionally akin by redesigning the ‘like’ option. A broader range of reactions have been implemented on Facebook and are now displayed on the Facebook News Feed. Although the ‘dislike’ option will still be nothing but a dream, the five new options might be sufficient for users to emotionally express their thoughts and feelings on personal and business matters.
The more ways there are to engage with content, the more likely your content will be seen as engaging (especially for businesses).
Check out these in depth explanations for all of the new reactions:
Like (The Original)
The like option is the oldest and most notable reaction that all Facebook users are familiar with. Originally the only way users could react to posts either by ‘liking’ a post, or not liking a post. Humans are social by nature so limiting engaging between users and businesses by just a ‘like’ wasn’t enough.
Love (The Love Emoticon)
The love option is the first new reaction Facebook users have the ability to use. Have you ever seen a post while thinking to yourself “Wow I really wish I could like this post more than once!”? Here is the new choice for you.
HAHA (The Laughing Emoticon)
Facebook has a wide variety of pages that differently suit each individual user’s tastes. On the daily basis you might see at least one funny post or article that just makes you silently giggle or even laugh out loud. Now that there is a laughing emoticon you can react positively and show others how you have enjoy the content.
WOW (Shock Value Emoticon)
Have the new Facebook reactions shocked you yet? If so you could react with this new emoticon. Facebook users now have the option the react correctly to the bizarre things your family members and friends post.
SAD (Upset Emoticon)
Occasionally something on Facebook might make your more upset than Sarah Mclachlan singing “Angel” so this emoticon is perfect for you.
Angry (Mad Emoticon)
Instead of seeing a post that infuriates you with no way to express your dislikes, you now have a voice to tell the world “I don’t like this”.
Businesses that run Facebook pages can exhale in relief that there still isn’t a “dislike” option. The downside to Facebook is that people can leave extremely negative reviews on your business page without there being repercussions due to slander. If Facebook did allow a ‘dislike’ button people wouldn’t just leave negative reviews and comments but they would also dislike your latest post (product, service, content, etc.) which could turn potential customers/clients away.
Every business owner / representative should have an administrative role for their business’s Facebook page. Now that the majority of Facebook users are actively using the new reactions instead of seeing “John Doe has like your status” you will see the other reactions as well.
Older posts will just have the icon representing likes while posts made after the Facebook Update will show an array of icons representing the new reactions (left hand side directly above the comments).
One downside to the newest feature is that everyone can see reactions left on your page’s posts that are public. While this may be a negative having the possibility of your business’s competition practically viewing your Facebook analytics you can also view the breakdown of other page’s reactions.
While Facebook reactions only work for posts eventually they might appear on comments as well.
Facebook users are able to use the new reactions very easily as they are compatible on computers as well as mobile devices. If you are using the new Facebook Reactions feature on a computer hover your cursor over a post’s like button and you will be able to choose from one of the new six reactions. This feature also works for mobile users instead of hovering you hold down the like button until the reactions pop up (mobile app users will have to update their Facebook apps to get the new feature to work).
Use this new feature to your advantage:
1) Encourage fans
- By encouraging your fans to use the new reactions not only are you assisting with the latest social media trend but you are also boosting organic engagement and post reach.
2) Create contests
- People love free stuff! Use this to your advantage! (Make sure to follow Facebook contest guidelines)
3) Bypass the negative
- Instead of allowing people to comment and leave negative reviews when due to a negative experience Facebook also allows for a post to be pinned to the top of your pageletting your fans to get the latest news without searching all over your page. The new angry reactions will hopefully divert people from leaving negative reviews and comments.
4) Check the competition
- We previously stated that Facebook users can see EVERY public posts along with their reactions especially on business & product pages. Users can go to any Facebook page, click on their reaction and see the complete summary of how people reacted to each individual post.
- This tip can allow you to see how fans of pages similar to your business react to specific posts.
5) Share your reactions
- Using Facebook as your page to comment on other pages will help get organic engagement with more visibility for your Facebook page and your business, you can use your Facebook page to leave reactions on other Facebook page posts. Leaving comments and reactions on other pages will bring more attention to your page.
Facebook reactions are a new fun way for Facebook users and fans to interact with businesses, artists, friends and more. This is a great way for businesses to interact with customers and fans invoking emotional responses while learning from the competition.