Establishing Lasting Relationships Through Email Marketing

The world of advertising has changed drastically over the past few years. Billboards, television commercials, and email campaigns are viewed as obsolete, but they are still very needed. So many advertisers have let traditional advertising take the back burner because of the new forms, like social media and digital marketing. While internet campaigns are very important, we can’t forget about the traditional ways. Just because something is older doesn’t mean its outdated. Traditional ways are effective and still get results that you can’t forget about!

Email marketing alone is something to look at in the spotlight. Here are 4 reasons as to why you need to make sure email is a part of your businesses strategy:

1. Email is asking for action. Each email you receive is action based. You click, reply, and forward. The goal of each email is to interact, and people do exactly that because that is the purpose of the email. If you’re looking to drive traffic to your website, email marketing is the way to go.
2. It isn’t all that expensive. With email marketing, you don’t have to worry about media buys or postage. While you may have to pay agency fees or for the platform, email marketing is still cost-effective. To go even further, it doesn’t consume a ton of your time. You can schedule things out and it deploys automatically.
3. Email is trackable. When you send an email, you can see exactly how many people opened it, where those people are located, how many times someone viewed it, and what they clicked on. There is a ton of information and data at your fingertips. Email is one of the best ways to know what people are interested in when it comes to your specific business.
4. You can create a relationship with your email subscribers. People subscribe to emails and stay with them because they love the business and brand. They are interested in what you have to say and they want to know more. You’re not just spitting ads at them – you’re sending promotions and information, creating a relationship.