Influencer Marketing: The Key to Amplifying Your Brand’s Impact


Influencers. The new fad when it comes to promoting products. If you have a big following with a loyal audience who trusts your opinion and engages with your content, you’re probably an influencer. According to Influencer Marketing Hub, an influencer is “an individual who has the power to affect purchase decisions of others because of…

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Why Being Different Matters: Harnessing Creativity for Brand Growth


It’s time to get creative. You’d think it would be common sense to want to stand out in the online world these days, but it seems like more and more people are following in each other’s footsteps. There’s nothing wrong with liking what you see on someone else’s profile or taking ideas from another company.…

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The Rise and Fall of Social Networks: Lessons from Myspace to Present

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I know I am not the only one that has noticed that there are no new social networks. So is the age of platforms taking over others done? I doubt it. 1997 was when the very first social media platform hit the world wide web – Six Degrees. It had roughly one million users that…

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Direct Mail: The Perfect Complement to Your Digital Advertising Strategy

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Everyone has to check their mail.  It’s a necessity in the average American’s daily tasks. So why not continue to send direct mail when you know for sure people have to see it? The greatest benefit to direct mail is the physicality of it. People still enjoy holding a physical copy of your advertisement. Even…

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The Power of SMS Marketing: Why Text Messages Are a Game-Changer

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Your average American checks their phone 80 times a day and looks at their screen 300 times a day, according to a new study. If that’s where your customers are paying attention, that’s where you need to target them. Sending consumers an SMS advertisement means you have a 98% chance of them opening your message…

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Cost-Effective Marketing: How Email Marketing Delivers High ROI

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Does email marketing even work? Yes. Yes, it does. In order for email marketing to work, it needs to be done right. When you get a trusted provider that can store your contacts and make an easy setup for your campaigns, you’re already a step ahead. So how do you build this email database? Well,…

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White Label Marketing: How It Works and Why It’s a Game-Changer

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Have you ever thought about letting others build a bridge between you and your customer for you? Outsourcing your marketing is a great way to handle that, and if you want it to be all in your name, you get it white labeled. Full-service marketing agencies can easily take your brand and slap it on…

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From Outdated to Outstanding: The Importance of Website Redesign

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Keeping an updated and overall good-looking website is key to keeping your business afloat. If your current or potential customers have nowhere to go look at who you are or what you offer, they will find someone who does. Now, you may think your website is doing just fine when you set it up and…

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Boosting Conversion Rates: The Power of Video Marketing

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Now it’s time to talk about video. I’m sure you’ve seen plenty of professionals stress the importance of implementing video into your marketing, and they’re right. HubSpot says that conversion rates can grow by 80% just by having a video on your landing page. Does that make it worth it for you yet? How about…

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The Rise of SEM: How Paid Search Listings Can Boost Your Business

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“We get it, Jenna – the internet and digital marketing platforms are taking over.” Yes, I do feel like I’m beating a dead horse, but I cannot stress enough how incredibly helpful an online presence is in 2019. We’ve covered the importance of social media before, so we’re going to dive deeper into the digital…

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