SMS Marketing - Text Blasts
Text messaging is quickly emerging as one of the best and most reliable ways to successfully communicate with your customer. Your customers are texting, so why aren’t you? Text message marketing is the perfect opportunity to connect with your customers on the devices they carry with them all day, every day. Here are some reasons to consider.
SMS Marketing Services & Expertise
- It’s Personal
Your customers have a very personal relationship with their phones. It’s the way they engage with their friends and family. In fact, it’s the very first thing most people reach for when they wake up. Once your brand is invited into this inner circle — caveat: you need permission — you’ll have an immediate, more intimate way to have a one-to-one conversation with your customer.
- It’s Simple
SMS Marketing provides businesses with an uncomplicated way to connect with customers. It doesn’t get much simpler than sending a text. Brief messages featuring incentive contests, coupon redemption, opt-in surveys, and polls help move the conversation along.
- It’s Highly Targeted
A consumer’s relationship with their phone, combined with a permission-based relationship with your brand, is a powerful marketing tool. Surprisingly, the majority of consumers are actually receptive to interacting with businesses via text, just like they do with their family and friends. With their permission, this receptive audience can be a lucrative one. ake a connection. You can also send a mass text — targeting a bigger audience — with a coupon or special offer they can’t resist.
- It Outperforms Other Channels
SMS Marketing boasts greater immediacy and attention than other digital marketing methods: from open rates to delivery. SMS Marketing can lead to higher engagement rates and enviable ROI. SMS is even more effective when used in conjunction with voice, email, push notification, and other channels, as an integrated part of your digital and mobile marketing strategy.
- It’s Easy to Implement, Manage, and Track
With most SMS platforms, you can quickly and easily monitor and measure the performance of each SMS campaign. Because Text Marketing is permission-based, you’re off to an excellent start: you know exactly who you are messaging and, because of that, you can capture highly specific data about your customers including demographics, interests, purchase history, and more!
Whether you’re sending a global marketing campaign to millions or engaging customers around the corner, the use of Text Marketing is a highly effective and friction-free way to communicate with your customer