Why Does Online Advertising Matter for Small Businesses?

Digital Marketing, Marketing /

According to the Small Business Administration, 99.9% of U.S. businesses are small enterprises, numbering over 33 million. These businesses employ 61.7 million people, 46.4% of the private workforce. Given this landscape, small businesses must adopt effective strategies like pay per click advertising (PPC) to stand out, driving targeted traffic and enhancing profitability in a competitive […]

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Crafting the Perfect Social Media Post Calendar: A Guide for Business Marketers

Social Media /

A well-structured social media post calendar is akin to having a compass in the vast sea of online content. For businesses, especially those new to digital marketing, navigating through the waves of tweets, posts, and stories can be overwhelming. But fear not; we are here to guide you through creating a social media post calendar

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The 7 Most Important Features of Mobile-Friendly Web Design

Website Design /

Boost Mobile Sales, Elevate Your Brand, and Provide Customers with Everything They Need Online According to analyst firm Statistica, the number of unique mobile internet users stood at five billion, indicating that over 60 percent of the global internet population uses a mobile device to go online. Having a mobile-friendly website is not just a

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The Most Sought-After Searches on Google in 2023, Comprising 45 Trending Topics

Marketing /

Have you ever wondered how your past year’s Google activity compares to the global trends? Thanks to a recent Google Trends report, you no longer need to ponder. The report showcases the top trending searches of 2023 across various categories, ranging from athletes and recipes to movies. Surprisingly, the Buffalo Bills football safety, Damar Hamlin,

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