Customer Retention Secrets: Boosting Profits and Loyalty with VIP Marketing

Banton blog1

We have all heard it before; it is cheaper to keep existing customers than to recruit new ones. But have we ever thought about the data behind it and why it matters so much? According to Outbound Engine, by increasing your current customer retention by 5%, your profits can jump from 25-95%! While the range…

Read More

Influencer Marketing: The Key to Amplifying Your Brand’s Impact


Influencers. The new fad when it comes to promoting products. If you have a big following with a loyal audience who trusts your opinion and engages with your content, you’re probably an influencer. According to Influencer Marketing Hub, an influencer is “an individual who has the power to affect purchase decisions of others because of…

Read More

Why Being Different Matters: Harnessing Creativity for Brand Growth


It’s time to get creative. You’d think it would be common sense to want to stand out in the online world these days, but it seems like more and more people are following in each other’s footsteps. There’s nothing wrong with liking what you see on someone else’s profile or taking ideas from another company.…

Read More

Direct Mail: The Perfect Complement to Your Digital Advertising Strategy

Mailbox and mail xf2bwsc

Everyone has to check their mail.  It’s a necessity in the average American’s daily tasks. So why not continue to send direct mail when you know for sure people have to see it? The greatest benefit to direct mail is the physicality of it. People still enjoy holding a physical copy of your advertisement. Even…

Read More

The Power of SMS Marketing: Why Text Messages Are a Game-Changer

Mobile phone texting pubyzmq

Your average American checks their phone 80 times a day and looks at their screen 300 times a day, according to a new study. If that’s where your customers are paying attention, that’s where you need to target them. Sending consumers an SMS advertisement means you have a 98% chance of them opening your message…

Read More

Cost-Effective Marketing: How Email Marketing Delivers High ROI

Email correspondence wireless communication pk3jedy

Does email marketing even work? Yes. Yes, it does. In order for email marketing to work, it needs to be done right. When you get a trusted provider that can store your contacts and make an easy setup for your campaigns, you’re already a step ahead. So how do you build this email database? Well,…

Read More

White Label Marketing: How It Works and Why It’s a Game-Changer

Handshaking in office pw6ud8l

Have you ever thought about letting others build a bridge between you and your customer for you? Outsourcing your marketing is a great way to handle that, and if you want it to be all in your name, you get it white labeled. Full-service marketing agencies can easily take your brand and slap it on…

Read More

From Outdated to Outstanding: The Importance of Website Redesign

Fresh content cherrell paige

Keeping an updated and overall good-looking website is key to keeping your business afloat. If your current or potential customers have nowhere to go look at who you are or what you offer, they will find someone who does. Now, you may think your website is doing just fine when you set it up and…

Read More

The Benefits of Choosing a Full-Service Marketing Agency for Your Business

Business team with hands on top at office ptceyxu

Having a cohesive marketing strategy starts with just one thing – a full-service marketing agency. Now you may be thinking, “I don’t care who does my marketing as long as it gets done.” Well, it actually matters a lot more than you think. First things first, we all love saving money – if it’s free,…

Read More