Have you ever visited a website, clicked around, and then left—only to see ads for that same business everywhere you go online afterward? That’s not a coincidence—it’s retargeting, and it’s one of the most powerful tools in the digital advertising toolbox. At Banton Media, we use Google retargeting ads as a core part of our […]
Why Retargeting Ads on Google Are the Secret Weapon of Your SEM Strategy Read More »
1. Start with Your Goals Before you even think about numbers, define what success looks like for your campaign. Are you trying to: Generate leads? Increase online sales? Drive traffic to a specific landing page? Build brand awareness? Your goals will heavily influence your budget. For example, a campaign focused on lead generation in a
How To Determine a Successful Budget Read More »
Spring is in the air—and just like your home, your marketing strategy could probably use a little dusting off. Over time, even the best marketing efforts can get cluttered, stale, or out of touch with where your business is headed. That’s why now is the perfect time to pause, reassess, and do a little marketing
Your Marketing Needs Spring Cleaning Read More »
In the ever-evolving world of branding, web, and graphic design, 2025 is shaping up to be all about clarity, authenticity, and performance. As attention spans shorten and digital spaces get more crowded, the design choices businesses make are more important than ever. At Banton Media, we’ve watched design trends come and go, but one thing
Why Simplicity, Authenticity, and Speed Are Leading the Way Read More »
For the past 15 years, Banton Media has been helping businesses navigate the ever-evolving world of advertising. From traditional print ads to cutting-edge digital campaigns, we’ve seen trends rise and fall, platforms emerge and fade, and consumer behavior shift in ways no one could have predicted. But through it all, one thing has remained constant—the
15 Years in Advertising: What We’ve Learned at Banton Media Read More »
Choosing the right domain name is one of the most important decisions you’ll make for your website. Your domain is more than just an address—it’s part of your brand identity, impacts search engine rankings, and plays a crucial role in how customers find and remember you. A well-chosen domain can help establish credibility, improve online
Picking the Right Domain for Your Website Read More »
Valentine’s Day isn’t just about romance—it’s also a perfect reminder that marketing, like relationships, is all about connection. Just as in love, businesses must engage, nurture, and build trust with their audience to create lasting relationships. Whether you’re a small business or a well-established brand, creating marketing that customers genuinely love is key to long-term
Fall in Love with Your Brand: How to Create Marketing That Wins Hearts Read More »
In today’s digital world, high-quality visuals are essential for any business. Whether you’re promoting products, showcasing your services, or capturing behind-the-scenes moments, great photos help build trust and engagement with your audience. The good news? You don’t need a professional camera to get started—your iPhone is a powerful tool for capturing high-quality images. With the
How to Take Better Photos (And When to Call a Pro) Read More »
Social media continues to evolve at lightning speed, reshaping the way businesses connect with their audiences. Staying ahead of these changes is key to maintaining a strong online presence and maximizing engagement. As we move into 2025, here are 4 social media trends that your business should be paying attention to—and how you can leverage
Social Media Trends Your Business Should Watch in 2025 Read More »
When it comes to boosting visibility and building trust online, Google offers two distinct programs for businesses: Google Screened and Google Guaranteed. While both are part of Google’s Local Services Ads, they serve different industries and provide unique benefits for businesses aiming to connect with local customers. Understanding the differences between these programs can help
Google Screened vs. Google Guaranteed Read More »
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