Establishing Lasting Relationships Through Email Marketing

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The world of advertising has changed drastically over the past few years. Billboards, television commercials, and email campaigns are viewed as obsolete, but they are still very needed. So many advertisers have let traditional advertising take the back burner because of the new forms, like social media and digital marketing. While internet campaigns are very…

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4 Reasons to Use a Full-service Ad Agency… (and 1 You Might Not Have Thought of)

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Marketing your business can be tricky when you’re starting out. The Internet is full of ideas on how to set your business apart from the crowd. But how do you know what will work? And how do you avoid rookie mistakes? The answer may be finding an agency to help you craft your message and…

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Why Google Knows You Better Than Your Friends & Family

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The worlds search engine monster, Google, isn’t just a search engine nowadays. Through Google, you can also watch a YouTube video, use Google Maps, or connect with people using Google Mail. If you have a smartphone and a Google account, you’re allowing Google to peak into your life so much so that it probably knows…

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A Mobile Invasion: The Importance of Digital Advertising

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You may not even realize it, but you and everyone else has a mobile addiction. The world we live in is mobile obsessed and that isn’t going to change for a long time. Every single day most device users spend at least 3 hours staring at the screen. Research shows that throughout the day, people…

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Geofencing: The Next Level of Location-Based Advertising

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Geofencing is changing the game when it comes to how you can reach your customers. Because of smartphones and the GPS technology we all know and love, geofencing has become the most advanced location-based form of advertising. Ten years ago, advertisers only knew where their customers were coming from based on where television commercials were…

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