Google Screened vs. Google Guaranteed

When it comes to boosting visibility and building trust online, Google offers two distinct programs for businesses: Google Screened and Google Guaranteed. While both are part of Google’s Local Services Ads, they serve different industries and provide unique benefits for businesses aiming to connect with local customers. Understanding the differences between these programs can help you determine which one is best for your business.


What is Google Guaranteed?

Google Guaranteed is a program designed for businesses in home services and related industries. It signifies that the business has passed Google’s verification process and offers a money-back guarantee (up to $2,000 in most markets) to customers for unsatisfactory services.

Key Features of Google Guaranteed:

  1. Verification Process: Businesses must pass a background check, licensing verification, and insurance validation.
  2. Money-Back Guarantee: Customers who aren’t satisfied with the service may be eligible for reimbursement directly from Google up to a capped amount (the capped reimbursement amount for google guaranteed is $2,000 in select countries.)
  3. Trust Symbol: The green checkmark badge labeled “Google Guaranteed” appears on Local Services Ads, boosting customer confidence.
  4. Industries Covered: Includes home services such as plumbers, electricians, HVAC technicians, pest control, and cleaning services.

Benefits of Google Guaranteed:

  • Enhanced Credibility: The guarantee reassures customers that they’re working with a vetted professional.
  • Higher Click-Through Rates (CTR): The badge makes your listing stand out, leading to more clicks and calls.
  • Increased Conversions: Customers are more likely to choose a business with a Google-backed guarantee.

What is Google Screened?

Google Screened is tailored for professional service providers such as lawyers, financial planners, and real estate agents. This program focuses on verifying the business’s credentials to ensure legitimacy but does not include a money-back guarantee.

Key Features of Google Screened:

  1. Verification Process: Professionals must pass a background check, and their licenses are reviewed for validity.
  2. Trust Symbol: The white badge labeled “Google Screened” appears on Local Services Ads, signifying that Google has verified the business’s qualifications.
  3. Industries Covered: Includes professional services like legal, financial planning, real estate, and therapy.

Benefits of Google Screened:

  • Professional Validation: The badge demonstrates that your qualifications and licenses have been vetted by Google.
  • Improved Visibility: Like Google Guaranteed, the badge helps your ad stand out on search results.
  • Increased Customer Trust: The program instills confidence in potential clients looking for professional services.

Key Differences Between Google Guaranteed and Google Screened

Feature Google Guaranteed Google Screened
Target Industries Home services (e.g., plumbing, HVAC) Professional services (e.g., law, real estate)
Money-Back Guarantee Yes (up to $2,000) No
Badge Appearance Green checkmark White badge
Verification Focus Business background, insurance, and licensing Licenses and professional credentials
Customer Assurance Guarantees service satisfaction Verifies professional qualifications

Which Program is Right for Your Business?

  • Choose Google Guaranteed if:
    You operate in the home services industry and want to offer customers the added reassurance of a money-back guarantee. This program is ideal for businesses like contractors, plumbers, and cleaners, where customers value reliability and trustworthiness.
  • Choose Google Screened if:
    You’re a professional service provider looking to highlight your credentials and build trust with potential clients. Lawyers, financial advisors, and real estate agents can benefit from the credibility that comes with Google’s verification.

How to Get Started with Google Guaranteed or Google Screened

  1. Sign Up for Local Services Ads: Begin by signing up for Google’s Local Services Ads and selecting the program relevant to your industry.
  2. Complete the Verification Process: Provide the required documentation, such as licenses, insurance, and proof of business legitimacy.
  3. Optimize Your Profile: Include high-quality photos, detailed descriptions, and customer reviews to make your listing more appealing.
  4. Leverage the Badge: Once approved, promote your Google Guaranteed or Google Screened badge across your marketing channels to boost visibility and trust.

Conclusion: Boost Your Business with Google’s Trust Programs

Both Google Guaranteed and Google Screened are excellent ways to build trust, enhance visibility, and attract local customers. By choosing the program that aligns with your industry, you can stand out in search results, increase clicks, and drive conversions.

At Banton Media, we specialize in helping businesses maximize their online presence. Whether you’re looking to get started with Local Services Ads or optimize your existing campaigns, we’re here to help. Contact us today to learn more about how we can grow your business with Google’s trusted advertising programs.