Have you ever wondered how your past year’s Google activity compares to the global trends? Thanks to a recent Google Trends report, you no longer need to ponder.
The report showcases the top trending searches of 2023 across various categories, ranging from athletes and recipes to movies. Surprisingly, the Buffalo Bills football safety, Damar Hamlin, emerged as the top trending athlete. His sudden cardiac arrest during a game in early January transcended the sports section and catapulted him to the forefront of Google searches. Hamlin claimed the title of Google’s top trending athlete and secured the spot as the complete trending person.
It’s important to note that this designation doesn’t necessarily mean more Google users searched for Damar Hamlin than any other name. Instead, it signifies that his search statistics experienced a substantial surge in 2023 compared to the previous year. Individuals who transitioned from relative obscurity to becoming headline news in 2023 had a better chance of making it to the Google Trends report than those who maintained a consistent level of fame from the previous year. This clarifies why certain well-known celebrities, like Taylor Swift, who were highly visible in the news this year, are absent from the report. However, it’s worth mentioning that Swift’s current boyfriend, Kansas City Chiefs tight end Travis Kelce, secured the fifth-highest trending person overall and the third-highest trending athlete.
Drawing parallels with Wikipedia’s recent report on its most popular pages of 2023, the Google Trends report shares some commonalities, including the inclusion of Barbenheimer. The summer blockbusters Barbie and Oppenheimer emerged as Google’s two trending movies and secured positions among Wikipedia’s top 15 most visited pages.
Here are the top five trending searches in nine different categories according to Google, with the complete breakdown available here:
People
- Damar Hamlin
- Jeremy Renner
- Andrew Tate
- Kylian Mbappé
- Travis Kelce
Actors
- Jeremy Renner
- Jenna Ortega
- 市川 猿之助 (Ichikawa Ennosuke IV)
- Danny Masterson
- Pedro Pascal
Athletes
- Damar Hamlin
- Kylian Mbappé
- Travis Kelce
- Ja Morant
- Harry Kane
Musicians
- Shakira
- Jason Aldean
- Joe Jonas
- Smash Mouth
- Peppino di Capri
Movies
- Barbie
- Oppenheimer
- Jawan
- Sound of Freedom
- John Wick: Chapter 4
TV Shows
- The Last of Us
- Wednesday
- Ginny & Georgia
- One Piece
- Kaleidoscope
Games
- Hogwarts Legacy
- The Last of Us
- Connections
- Battlegrounds Mobile India
- Starfield
Recipes
- Bibimbap
- Espeto
- Papeda
- Scooped bagel
- Pasta e fagioli
Sports Teams
- Inter Miami CF
- Los Angeles Lakers
- Al-Nassr FC
- Manchester City F.C.
- Miami Heat
As we reflect on Google’s top 45 trending searches across various categories, from athletes to recipes, we are reminded of the ever-shifting landscape of our interests and the evolving tapestry of our collective consciousness. The Google Trends report serves as a snapshot of the past year and hints at the dynamism that will likely shape our digital explorations in the years to come.
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