What Is SEM? Search Engine Marketing is a form of digital advertising that promotes your business directly in search engine results, most commonly on Google. It’s also known as paid search advertising or PPC (pay-per-click). Unlike SEO, which focuses on organic rankings, SEM places your business at the top of the results page instantly—but only […]
Read More
In the fast-paced world of digital marketing, trends come and go. Algorithms change. Social media platforms rise (and fall). But through all of it, one thing remains constant: Your website is the one place you fully own and control. Think of your website as your brand’s digital home base—and the foundation of your entire online […]
Read More
For years, social media was considered a brand awareness tool—great for staying top of mind, but not necessarily for converting sales. Today, that mindset is outdated. Platforms like Facebook, Instagram, TikTok, and LinkedIn have evolved into powerful sales engines thanks to advanced ad targeting, lead generation tools, and shoppable content. At Banton Media, we help […]
Read More
If you’re investing in paid advertising—whether it’s Google Ads, social media, or display campaigns—you already know how important every click is. But did you know that where those clicks land could be the reason your ad costs are higher than they should be? At Banton Media, we help businesses not just get clicks—but get more […]
Read More
When most people think of branding, they picture a logo—and while your logo is important, it’s just the tip of the iceberg. At Banton Media, we’ve worked with countless businesses that had decent logos but still struggled to stand out, connect with their audience, or build trust. The truth? Your logo isn’t your brand. But […]
Read More
In today’s digital-first world, the size of your business no longer determines your ability to compete. Thanks to powerful online tools and smart digital marketing, small and mid-sized businesses can stand toe-to-toe with major brands—but only if they have a strong web and digital presence. At Banton Media, we work with businesses of all sizes, […]
Read More
In a world where attention is the most valuable currency, storytelling has become the foundation of successful marketing—and video is the most powerful storytelling tool you have. Whether you’re introducing your brand to new customers, building loyalty with existing ones, or launching a new product, video allows you to connect on a deeper emotional level […]
Read More
Have you ever visited a website, clicked around, and then left—only to see ads for that same business everywhere you go online afterward? That’s not a coincidence—it’s retargeting, and it’s one of the most powerful tools in the digital advertising toolbox. At Banton Media, we use Google retargeting ads as a core part of our […]
Read More
1. Start with Your Goals Before you even think about numbers, define what success looks like for your campaign. Are you trying to: Generate leads? Increase online sales? Drive traffic to a specific landing page? Build brand awareness? Your goals will heavily influence your budget. For example, a campaign focused on lead generation in a […]
Read More
Spring is in the air—and just like your home, your marketing strategy could probably use a little dusting off. Over time, even the best marketing efforts can get cluttered, stale, or out of touch with where your business is headed. That’s why now is the perfect time to pause, reassess, and do a little marketing […]
Read More