What Is SEM? Search Engine Marketing is a form of digital advertising that promotes your business directly in search engine results, most commonly on Google. It’s also known as paid search advertising or PPC (pay-per-click). Unlike SEO, which focuses on organic rankings, SEM places your business at the top of the results page instantly—but only […]

Have you ever visited a website, clicked around, and then left—only to see ads for that same business everywhere you go online afterward? That’s not a coincidence—it’s retargeting, and it’s one of the most powerful tools in the digital advertising toolbox. At Banton Media, we use Google retargeting ads as a core part of our

1. Start with Your Goals Before you even think about numbers, define what success looks like for your campaign. Are you trying to: Generate leads? Increase online sales? Drive traffic to a specific landing page? Build brand awareness? Your goals will heavily influence your budget. For example, a campaign focused on lead generation in a