For years, social media was considered a brand awareness tool—great for staying top of mind, but not necessarily for converting sales. Today, that mindset is outdated. Platforms like Facebook, Instagram, TikTok, and LinkedIn have evolved into powerful sales engines thanks to advanced ad targeting, lead generation tools, and shoppable content. At Banton Media, we help […]
How Social Media Ads Drive Real Business Growth Read More »
If you’re investing in paid advertising—whether it’s Google Ads, social media, or display campaigns—you already know how important every click is. But did you know that where those clicks land could be the reason your ad costs are higher than they should be? At Banton Media, we help businesses not just get clicks—but get more
How To Lower Your Cost-Per-Click Read More »
In today’s digital-first world, the size of your business no longer determines your ability to compete. Thanks to powerful online tools and smart digital marketing, small and mid-sized businesses can stand toe-to-toe with major brands—but only if they have a strong web and digital presence. At Banton Media, we work with businesses of all sizes,
Digital David vs. Goliath: How a Strong Digital Presence Helps Small Businesses Compete Read More »
Have you ever visited a website, clicked around, and then left—only to see ads for that same business everywhere you go online afterward? That’s not a coincidence—it’s retargeting, and it’s one of the most powerful tools in the digital advertising toolbox. At Banton Media, we use Google retargeting ads as a core part of our
Why Retargeting Ads on Google Are the Secret Weapon of Your SEM Strategy Read More »
1. Start with Your Goals Before you even think about numbers, define what success looks like for your campaign. Are you trying to: Generate leads? Increase online sales? Drive traffic to a specific landing page? Build brand awareness? Your goals will heavily influence your budget. For example, a campaign focused on lead generation in a
How To Determine a Successful Budget Read More »
Valentine’s Day isn’t just about romance—it’s also a perfect reminder that marketing, like relationships, is all about connection. Just as in love, businesses must engage, nurture, and build trust with their audience to create lasting relationships. Whether you’re a small business or a well-established brand, creating marketing that customers genuinely love is key to long-term
Fall in Love with Your Brand: How to Create Marketing That Wins Hearts Read More »
When it comes to boosting visibility and building trust online, Google offers two distinct programs for businesses: Google Screened and Google Guaranteed. While both are part of Google’s Local Services Ads, they serve different industries and provide unique benefits for businesses aiming to connect with local customers. Understanding the differences between these programs can help
Google Screened vs. Google Guaranteed Read More »
In the competitive digital landscape, standing out online requires more than just a strong website—it demands strategic marketing efforts that place your brand in front of the right audience. Search Engine Marketing (SEM) is one of the most effective ways to do this, combining paid advertising with search engine visibility to drive traffic, increase brand
Does Search Engine Marketing Matter? Read More »
Launching an online ad campaign can be a powerful way to drive traffic, boost engagement, and increase conversions. However, the success of your campaign depends heavily on setting clear, achievable goals from the start. Whether you’re running Search Engine Marketing (SEM) ads, Display ads, or Google Pay-Per-Click (PPC) campaigns, goal-setting provides direction and benchmarks to
Setting a Goal for Your Online Ad Campaign Read More »
Digital display advertising is a versatile tool that can significantly improve a brand’s visibility and engagement online. Here’s a deeper look into the top 5 benefits: 1. Increased Brand Awareness Digital display ads offer businesses the opportunity to get their brand in front of a vast online audience. These ads appear across various websites, apps,
Top 5 Reasons Your Business Needs Display Ads Read More »
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