Have you ever visited a website, clicked around, and then left—only to see ads for that same business everywhere you go online afterward? That’s not a coincidence—it’s retargeting, and it’s one of the most powerful tools in the digital advertising toolbox. At Banton Media, we use Google retargeting ads as a core part of our

1. Start with Your Goals Before you even think about numbers, define what success looks like for your campaign. Are you trying to: Generate leads? Increase online sales? Drive traffic to a specific landing page? Build brand awareness? Your goals will heavily influence your budget. For example, a campaign focused on lead generation in a

When it comes to boosting visibility and building trust online, Google offers two distinct programs for businesses: Google Screened and Google Guaranteed. While both are part of Google’s Local Services Ads, they serve different industries and provide unique benefits for businesses aiming to connect with local customers. Understanding the differences between these programs can help

Digital display advertising is a versatile tool that can significantly improve a brand’s visibility and engagement online. Here’s a deeper look into the top 5 benefits: 1. Increased Brand Awareness Digital display ads offer businesses the opportunity to get their brand in front of a vast online audience. These ads appear across various websites, apps,

In pay-per-click (PPC) advertising, selecting the right keywords is crucial, but excluding the wrong ones can be just as important. Negative keywords are those search terms you intentionally block from triggering your ads. This ensures your ads are only shown to users who are genuinely interested in your products or services, ultimately improving campaign performance.